Corporate Marketing, Communication and Sustainability decided already in spring 2018 to convert the Corporate Website to a new CMS (Content Management System). The PALFINGER product page has already been updated to 31.07.2017. This is why it’s time to follow the corporate website. A team consisting of colleagues from the web team, the internal communication and the sustainability took on this task.
The Process
In the following months the team worked intensively together with digital agency on the design and implementation of the new website. One of the most important requirements for the responsive design on a PC, smartphone and tablet should be possible without any restrictions. A simple and linear design for the future-oriented orientation of PALFINGER. Topics of content have been overworked and limited to their essential statements. Our new website is rounded off by modern and digital header images.
A brief summary of the most important improvements:
- Modern design that automatically adapts to the size of the device being used
- Better searchability in mobile search engines
- Impressive large images and videos
- Contents are structured in a user-friendly way
- Numerous quick entry points lead the user directly to the relevant information
NEW Corporate Website – Home page
OLD Corporate Website – Home page
