The making of our new image video

The making of our new image video

The new image video immerses viewers in the fascinating world of PALFINGER and paints a passionate picture of how we work on innovative lifting Solutions.

Rio de Janeiro, New York, Moscow, Rudong and Munich: just a few of the locations visited by the film crew to capture PALFINGER products at work all over the world for the image video. There are some spectacular images from the world of PALFINGER: a PK 200002 L SH lifting heavy materials into a high building on 5th Avenue, a forestry worker loading huge tree trunks onto his truck with a forestry and recycling crane, and a crane gently lowering a large powerboat into the water in Rio de Janeiro. Every clip gives a real sense of the energy that PALFINGER pours into working on lifting Solutions.

Preparations for the biggest film project in PALFINGER’s history have taken almost a year. We had to find suitable locations and obtain filming permits, as well as checking with partners whether the lifting solutions were available for filming. The goal was to present our international company with headquarters in Salzburg and our products in a topical, exciting way. The products and their users are the film’s heroes – the applications demonstrate how innovation, reliability and efficiency make our customers’ work easier.

The partners we chose for the project have also been highly committed and supportive. One such example is Pinchas Leitner from Lifting Solutions Boom Service, an enthusiastic PALFINGER customer in New York, who sought out the most spectacular set locations for his PK 200002 L SH – including Brooklyn Bridge itself – to help PALFINGER out with the filming.

In China, we shot in Rudong where PALFINGER opened a factory last year. In the film, our joint venture with Chinese firm Sany Group is an example of how much importance PALFINGER places on local value creation at our regional plants. Images from the Lengau factory round off the video, and here, too, PALFINGER’s day-to-day passion in meeting exacting quality standards is brought to life in every sequence.

Watch our new image video right now:

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